Our Story

We started Worn Truth for the men who carry weight, and who continue show up... every day.

For the ones who shoulder reps, raise boys into men, and lead from the front... not because anyone’s watching, but because that’s just who they are.

That picture above?

It’s from an air show back in 2021.
My son was two. We were just walking together... him holding my hand, looking at all the planes.
A quiet moment. But I think about it all the time.

Because that’s what this is really about.

Worn Truth isn’t just for men.
It’s for anyone who chooses the harder path.
Who believes strength is something you earn.
That values don’t just belong on a vision board... they belong in your daily life.

We make gear that reflects the life you live:
Resilient. Grounded. Earned.

Whether you’re in the gym, raising the next generation, or standing beside someone who is.

If you live by a code, you’re part of this.

We’re not here to shout.
We’re here to wear what matters.