This isn’t just a shirt, it’s a commitment.

“Raising The Standard” is a call to those who lead by example, in the gym, at home, and in life. It’s for men who carry the weight of responsibility and do it with pride. Not because it’s easy. But because it matters.

Crafted for those who don’t cut corners, who live with discipline, and demand more from themselves every day.

• Tailored unisex fit with side seams for a structured, athletic feel

• Heathered tri-blend fabric for a premium worn-with-purpose look

• Soft yet durable — perfect for movement, mindset, or mission

• Designed for leaders — the ones who model what it means to show up fully

Wear it as a reminder: you’re not here to blend in.

You’re here to raise the bar.

• Tailored unisex fit with side seams for a structured, athletic feel

• Heathered finish for that broken-in, worn-with-purpose look

• Soft yet strong — made for movement, rucking, or post-workout reflection

• Optimized for DTG printing so the design hits as hard as the message

• Eco-conscious manufacturing with premium materials

Fabrication

• Premium Heathered Crewneck Tee

• Solid colors: 100% Airlume combed & ring-spun cotton

• Heather colors: 52% cotton, 48% polyester

• Black Heather & Athletic Heather: 90% cotton, 10% polyester

Care Instructions